getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Improvado Logo

Marketing analytics and intelligence platform

Table of Contents

usersusersusers

Is this product right for your business?

Find out with a

Improvado - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Improvado overview

What is Improvado?

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions.

Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.

If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Starting price


Alternatives

with better value for money

Improvado’s user interface

Ease of use rating:

Improvado pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(6)
5(15)

What do users say about Improvado?

The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result


Who uses Improvado?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Accounting
Food & Beverages
Hospital & Health Care
Others

Use cases

Dashboard
Channel Management
Data Management
Data Analysis
Social Media Marketing

Improvado's key features

Most critical features, based on insights from Improvado users:

Data connectors
Data visualization
Access controls/permissions

All Improvado features

Features rating:

A/B testing
Access controls/permissions
Activity tracking
Ad hoc Analysis
Ad hoc query
Ad hoc reporting
Admissions management
Advertising management
AI/Machine learning
Alerts/Notifications
API
API design
API lifecycle management
Application management
Architecture Governance
Attribution modeling
Audience targeting
Auto extraction
Backup and recovery
Batch processing
Behavior analytics
Benchmarking
Brand tracking
Campaign analytics
Campaign management
Campaign tracking
Catalog management
Channel analytics
Channel management
Click tracking
Collaboration tools
Competitive analysis
Competitor monitoring
Compliance management
Contact database
Contact management
Conversion Rate Optimization
Conversion tracking
CRM
Cross channel attribution
Customer database
Customer engagement
Customer journey mapping
Customer segmentation
Customizable branding
Customizable dashboard
Customizable fields
Customizable reports
Customizable templates
Dashboard
Dashboard creation
Data aggregation
Data aggregation and publishing
Data analysis tools
Database conversion
Database support
Data blending
Data capture and transfer
Data cleansing
Data connectors
Data dictionary management
Data discovery
Data extraction
Data governance
Data import/export
Data integration
Data management
Data mapping
Data masking
Data migration
Data modeling
Data quality control
Data replication
Data security
Data storage management
Data synchronization
Data transformation
Data virtualization
Data visualization
Data warehouse
Deduplication
Diagramming
Document extraction
Email address extraction
Email marketing
Engagement tracking
ETL
Event triggered actions
Financial reporting
Forecasting
For hospitality industry
For marketers
Functions/Calculations
Funnel analysis
Goal setting/tracking
Hierarchy Management
Historical reporting
Image extraction
Impact measurement
Incentive management
Influencer tracking
Information governance
Integration management
IP address extraction
Job scheduling
Key performance indicators
Keyword tracking
KPI monitoring
Lead attribution
Lead management
Lead qualification
Marketing automation
Marketing reports
Marketplace integration
Master data management
Match & merge
Metadata management
Mobile access
Mobile Commerce
Mobile dashboards
Monitoring
Multi-Account management
Multi-Campaign
Multi-Channel attribution
Multi-Channel campaigns
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Multi-Domain
Multiple data sources
Multiple programming languages supported
Multiple Site Management
Multi-Touch attribution
Natural language search
Non-Relational Transformations
NOSQL database management
OLAP
Pageview Tracking
Partner management
Performance analysis
Performance metrics
Phone number extraction
Pipeline management
Pre-built connectors
Predictive analytics
Price optimization
Pricing extraction
Private dashboards
Process Management
Profitability analysis
Promotions management
Public dashboards
Purchasing & receiving
Query builder
Real-Time analytics
Real-Time data
Real-Time notifications
Real-Time reporting
Referral tracking
Relational database management
Relational display
Relationship mapping
Reporting/Analytics
Reporting & statistics
Retention tracking
ROI tracking
Rules-Based workflow
SaaS operations management
Sales reports
Sales trend analysis
Scheduled/Automated reports
Scorecards
Search/Filter
Secure data storage
Self-service analytics
Self service data preparation
Self service portal
SEO management
Single page view
Single sign on

Improvado alternatives

Improvado logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Lebesgue logo

Starting from

59

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
monday.com logo
visit website

Starting from

9

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

25

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Improvado pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Improvado price and value

Value for money rating:

To see what individual users think of Improvado's price and value, check out the review snippets below.

“The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result”
TH

Tyler H.

Associate Director, Business Intelligence

Improvado support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
FAQs/Forum
24/7 (Live rep)
Email/Help Desk
Chat
Phone Support

Training options

In Person
Documentation
Live Online
Webinars
Videos

Improvado FAQs

Related categories