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Semrush Logo

Reliable SEO tools for the AI Search Era

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Table of Contents

Semrush - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: May 2026

Semrush overview

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Based on 2317 verified user reviews

What is Semrush?

Semrush is an SEO solution offering key features such as SEO management, keyword rank tracking, keyword research tools, reporting and analytics, and competitive analysis, among others.

Who uses Semrush?

By industry, Semrush reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Semrush cited by reviewers is SEO (80% of reviewers).

What do users say about Semrush pricing?

Some reviewers find Semrush offers strong value for agencies and larger businesses, especially when fully utilized, and they appreciate its competitive pricing compared to some rivals. However, many users feel the pricing is high for small businesses, and they report frustration with costly add-ons, confusing tiers, and limited affordable options.

What are the most popular integrations for Semrush?

The Semrush integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.6 out of 5 for its integration with Semrush), Google Search Console (a SEO product, 4.6), and Google Ads (a campaign management product, 4.3).

Starting price

139.95flat rate /
per month
try for free

Pros & Cons

SEO

Keyword Analysis

Site Audit

Subscription

Small Business

Pricing

Semrush’s user interface

Ease of use rating:

Semrush review summaries overview

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(29)
3-4(671)
5(1,617)

What do users say about Semrush?

Reviewers indicate Semrush is valued for its comprehensive SEO tools, competitor analysis, and keyword research capabilities, which help them optimize content, track website performance, and identify growth opportunities. They appreciate the depth of data, actionable insights, and regular updates, though they find the platform’s many features can be overwhelming and require a learning curve to master.

Users say the pricing is high, especially for freelancers and small businesses, and some features are locked behind higher subscription tiers. They report the interface can be confusing for beginners, but they benefit from tutorials, training resources, and responsive customer support.

Select to learn more


Who uses Semrush?

Based on 2,317 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Computer Software
Internet
Others

Use cases

SEO
Website Optimization Tools
Content Marketing
Web Analytics
SEO/SEM

Semrush's key features

GetApp's analysis of 252 verified user reviews collected between July 2021 and October 2024 identifies Semrush's most critical features and summarizes user sentiment about those features.

SEO management

Reviewers appreciate Semrush's robust SEO Management capabilities. They highlight tools for site auditing, backlink analytics, and content optimization. Users report that Semrush integrates well with platforms like Wix, making keyword checks and SEO compliance easier. They find the suite comprehensive for managing SEO tasks, from keyword research to SERP tracking. Users also value the ability to monitor multiple websites and track progress over time, noting its usefulness in improving website visibility and ranking. Of the 61 Semrush users who gave detailed accounts of their use of SEO Management, 98% rated this feature as important or highly important.


Keyword rank tracking

Users report that Semrush's Keyword Rank Tracking is accurate and essential for monitoring SEO performance. They appreciate the detailed insights into keyword rankings, SERP positions, and competitor performance. Reviewers find the daily updates and email notifications helpful for staying on top of keyword performance. They also value the ability to track keywords across different countries and devices, although some mention limitations in keyword search functionality on certain devices. Of the 94 Semrush users who gave detailed accounts of their use of Keyword Rank Tracking, 98% rated this feature as important or highly important.


Performance metrics

Reviewers indicate that Semrush provides comprehensive Performance Metrics, allowing them to monitor website data, PPC traffic, and social media engagement. They find the ability to export detailed reports valuable for client presentations. Users appreciate the robust KPIs available, which help in assessing campaign results and identifying areas for improvement. They also mention the tool's usefulness in tracking SEO performance and resolving issues like bounce rates and 4xx errors. Of the 39 Semrush users who gave detailed accounts of their use of Performance Metrics, 97% rated this feature as important or highly important.


Keyword tracking

Users report that Semrush's Keyword Tracking is reliable and provides accurate data on keyword performance. They appreciate the ability to monitor keywords daily and receive detailed reports on keyword positions, CPC, and visibility. Reviewers find the tool helpful for competitor analysis and identifying new keyword opportunities. They also value the historical data analysis and the ability to track keywords across different platforms, noting its importance for improving website performance. Of the 37 Semrush users who gave detailed accounts of their use of Keyword Tracking, 97% rated this feature as important or highly important.


Keyword research tools

Reviewers highlight Semrush's Keyword Research Tools for their effectiveness in finding valuable keywords and analyzing competitiveness. They appreciate the detailed insights into keyword volume, difficulty, and trends. Users report that the tool helps in optimizing content and SEO strategies by providing comprehensive data on keywords and their performance. They also mention the tool's integration with platforms like Wix and its ability to generate new keyword ideas quickly and accurately. Of the 87 Semrush users who gave detailed accounts of their use of Keyword Research Tools, 97% rated this feature as important or highly important.


Competitive analysis

Reviewers appreciate Semrush's Competitive Analysis tools for providing in-depth insights into competitors' strategies. They highlight the ability to analyze competitor traffic, keywords, backlinks, and overall SEO performance. Users find the tool valuable for identifying new opportunities and improving their own SEO strategies. They also mention the tool's usefulness in tracking competitor performance over time and making data-driven decisions to stay ahead in the market. Of the 65 Semrush users who gave detailed accounts of their use of Competitive Analysis, 95% rated this feature as important or highly important.


All Semrush features

Features rating:

Activity dashboard
Activity tracking
Ad hoc reporting
Advertising management
AI accessibility audit
AI/Machine learning
AI mention tracking
AI traffic attribution
AI visibility score
Alerts/Notifications
API
Application management
Audit management
Automated publishing
Automated scheduling
Backlink Management
Backlink monitoring
Benchmarking
BI integration
Brand tracking
Broken Link Discovery
Calendar management
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Campaign tracking
Channel management
Charting
Citation intelligence
Client management
Collaboration tools
Commenting/Notes
Competitive benchmarking
Competitor monitoring
Content gap analysis
Content ideas
Content management
Content marketing
Conversion tracking
Customer engagement
Customer journey mapping
Customizable branding
Customizable reports
Customizable templates
Dashboard
Data import/export
Data visualization
Editorial Calendar
Email management
Engagement tracking
For marketing and advertising
For ppc campaigns
Geolocation
GEO optimization
Geotargeting
Goal setting/tracking
Google analytics integration
Keyword filtering
Lead generation
Link analytics
Link management
Listing management
Localization automation
Marketing management
@mentions
Mobile keywords
Monitoring
Multi-Account management
Multi-Brand management
Multi-Campaign
Multi-Channel attribution
Multi-Channel campaigns
Multi-Channel data collection
Multi-Channel distribution
Multi-Language
Multi-Language tracking
Multi-Location
Multi-Platform ai coverage
Multiple Site Management
Pageview Tracking
Post scheduling
Prioritization
Project management
Prompt library
Prompt organization
Prompt visibility monitoring
Rank Tracking
Real-Time analytics
Real user prompt dataset
Referral tracking
Reporting/Analytics
Reporting & statistics
Response position analysis
Scheduled/Automated reports
Schema guidance
Search marketing
Self service data preparation
Sentiment analysis
SEO audit
Share of voice (sov)
Site Search Tracking
Social marketing
Social media integration
Social media monitoring
Social Performance Management
Tagging
Task management
Template management
Third-Party integrations
Time on site tracking
Trend analysis
Trend/Problem indicators
URL shortener
User interaction tracking
Visual analytics
Visualization
Website analytics
Website management
Website Monitoring
Web tracking
Web traffic reporting
White label

Semrush alternatives

Semrush logo
visit website

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139.95

Per month

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Scalenut logo

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59

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Semrush pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Pro

139.95

Per month

Features included:

  • 500 Keywords to Track and Keyword
  • 5 Projects
  • Domain and Backlink Analytics

Guru

249.95

Per month

Features included:

  • 1500 Keywords to Track
  • 15 Projects
  • Content Marketing Platform and Google Data Studio Integration
  • Domain and Backlink Analytics
  • Historical Data
  • Keyword

Business

499.95

Per month

Features included:

  • 5000 Keywords to Track
  • 50 Projects
  • API Access and Google Data Studio Integration
  • Content Marketing Platform
  • Domain and Backlink Analytics
  • Historical Data
  • Keyword
  • Share of Voice Metric

Semrush One Starter

199

Per month

Features included:

  • 5 websites to monitor
  • 500 keywords to track daily
  • Keyword research and optimization tools
  • Competitors insights tools
  • MCP access
  • 1 domain for AI brand performance
  • 50 prompts to track daily
  • 300 AI visibility reports per day
  • AI-ready Site Audit

Semrush One Pro+

299

Per month

Features included:

  • All Starter features plus:
  • 15 websites to monitor
  • 1,500 keywords to track daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
  • Multi-location/device tracking
  • 100 prompts to track daily

Semrush One Advanced

549

Per month

Features included:

  • All Pro+ features plus:
  • 40 websites to monitor
  • 5,000 keywords to track daily
  • SEO share of voice
  • Expanded MCP and API data access
  • 200 prompts to track daily

User opinions about Semrush price and value

Value for money rating:

To see what individual users think of Semrush's price and value, check out the review snippets below.

“The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online.”
AH

Amir H.

E-Commerce Manager

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”
JM

James M.

Digital Marketing Manager

Semrush integrations (11)

Integrations rated by users

We looked at 2,317 user reviews to identify which products are mentioned as Semrush integrations and how users feel about them.

Integration rating: 4.6 (105)

It helps track website traffic and user behavior. This data is useful for improving the website and making better business decisions.

For business it is an amazing tool

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Hana Ř.

Leader of Inventory

1/2

Integration rating: 4.6 (57)

Google Ads logo
Google Ads

Integration rating: 4.4 (33)

mejora en algunos periodos las ventas, pero es de pago

AO

ALAN O.

Director General

WordPress logo
WordPress

Integration rating: 4.6 (17)

Integrate and half the work

JP

Jamie P.

Designer

Google Docs logo
Google Docs

Integration rating: 4.7 (14)

Integration rating: 4.2 (9)

Semrush customer support

What do users say about Semrush customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Semrush customer support.

Widespread user sentiment highlights Semrush's customer support as responsive, knowledgeable, and quick to resolve issues.

A portion of users value the ease of accessing support, with real humans available by phone or online for guidance.

Multiple users appreciate that support teams provide helpful onboarding, training, and detailed explanations of platform features.

A minority of users report slow or unhelpful responses, rigid refund policies, and limited hands-on or live support options.

Support options

Faqs/forum
Email/help desk
Phone support
Knowledge base
Chat

Training options

In person
Documentation
Live online
Webinars
Videos

To see what individual users say about Semrush's customer support, check out the review snippets below.

“The SEM Rush team is highly responsive and knowledgeable, providing excellent customer support and resources to help users get the most out of the platform.”

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Naveen P.

Manager

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”

Verified reviewer profile picture

Suzanne C.

Small Business Owner

Semrush FAQs

Q. Who are the typical users of Semrush?

Semrush has the following typical customers:
Mid-size Business, Small Business, Large Enterprises, Freelancers

These products have better value for money


Q. What is Semrush used for?

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market. Utilize reliable SEO tools for the AI Search Era to analyze your search market, enhance site performance, and connect with your ideal customers—just like the world’s top brands do. Start: Winning rankings and AI mentions before others do Finding content gaps your competitors miss Strengthening your brand where people now search Outperforming across Google, ChatGPT, and more


Q. What level of support does Semrush offer?

Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat

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