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Brandwatch

Social media and reputation management platform

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Table of Contents

Brandwatch - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Brandwatch overview

What is Brandwatch?

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors.

The social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating.

Brandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.

Starting price

view pricing plans

Pros & Cons

Social Media Management

Crisis Alerts

Brand Monitoring

Data Collection

Features

Small Business Suitability

Brandwatch’s user interface

Ease of use rating:

4.2

(235)

Brandwatch pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(128)

5(100)

What do users say about Brandwatch?

It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.

Select to learn more

Who uses Brandwatch?

Based on 235 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising

Computer Software

Internet

Publishing

Others

Use cases

Social Media Marketing

Social Media Monitoring

Social Media Management

Social Media Analytics Tools

Social Listening Tools

Brandwatch's key features

Most critical features, based on insights from Brandwatch users:

Keyword tracking

5.0

(3)

Response management

4.0

(6)

Reporting/Analytics

4.1

(40)

Sentiment analysis

4.7

(10)

All Brandwatch features

Features rating:

3.9

(235)

Access controls/permissions

(0)

Activity dashboard

5.0

(1)

Activity tracking

4.7

(3)

AI/Machine learning

(0)

Alerts/Escalation

(0)

Alerts/Notifications

(0)

Analytics

(0)

API

(0)

Approval process control

4.0

(1)

Audience analytics

(0)

Audience engagement

(0)

Audience targeting

4.5

(2)

Automated publishing

4.3

(12)

Automated responses

(0)

Automated scheduling

(0)

Benchmarking

(0)

Brand guidelines

(0)

Brand management

(0)

Brand tracking

2.0

(1)

Calendar management

4.0

(2)

Campaign analytics

4.0

(1)

Campaign management

3.8

(4)

Campaign planning

(0)

Campaign scheduling

3.0

(1)

Campaign segmentation

(0)

Categorization/Grouping

(0)

Charting

(0)

Click tracking

(0)

Collaboration tools

4.0

(1)

Commenting/Notes

(0)

Competitive analysis

(0)

Competitor monitoring

(0)

Contact database

(0)

Contact management

3.8

(22)

Content discovery

(0)

Content library

(0)

Content management

3.9

(11)

Conversion tracking

4.0

(3)

CRM

(0)

CRM integration

5.0

(1)

Customer advocacy

(0)

Customer engagement

4.5

(2)

Customer experience management

(0)

Customer journey mapping

4.0

(1)

Customer segmentation

4.0

(2)

Customizable branding

(0)

Customizable reports

(0)

Customizable templates

4.0

(2)

Dashboard

4.5

(2)

Dashboard creation

(0)

Data extraction

(0)

Data import/export

3.3

(4)

Data visualization

3.0

(1)

Demographic Data

(0)

Digital asset management

(0)

Drag & drop

(0)

Email alerts

(0)

Engagement tracking

4.0

(5)

Faceted search/filter

(0)

Filtering

(0)

Generative ai

(0)

Hashtag tracking

(0)

Image classification

(0)

Image editing

(0)

Image library

4.0

(1)

Impact measurement

(0)

Influencer discovery

3.0

(1)

Influencer relationship management

(0)

Influencer tracking

3.0

(2)

Keyword filtering

4.3

(4)

Keyword tracking

5.0

(3)

Machine learning

(0)

Media monitoring

(0)

@mentions

(0)

Metadata management

(0)

Monitoring

5.0

(1)

Multi-Account management

4.6

(17)

Multi-Campaign

(0)

Multi-Channel data collection

4.2

(5)

Multi-Channel management

(0)

Multi-Channel marketing

4.0

(1)

Multi-Language

(0)

Natural language processing

(0)

Negative feedback management

(0)

Part of speech tagging

(0)

Performance metrics

4.3

(3)

Post scheduling

4.6

(11)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time monitoring

5.0

(1)

Real-Time notifications

(0)

Real-Time reporting

(0)

Reporting/Analytics

4.1

(40)

Reporting & statistics

4.3

(7)

Reputation management

(0)

Response management

4.0

(6)

Review monitoring

(0)

Review sharing

(0)

ROI tracking

(0)

Role-Based permissions

(0)

Scoring

(0)

Search/Filter

(0)

Sentiment analysis

4.7

(10)

Single sign on

(0)

Social advertising

(0)

Social listening

4.3

(4)

Social media integration

3.8

(42)

Social media monitoring

4.2

(10)

Social Performance Management

(0)

Social promotion

4.5

(2)

Tagging

(0)

Template management

(0)

Text analysis

5.0

(2)

Third-Party integration

(0)

Third-Party integrations

(0)

Topic classification

(0)

Trend analysis

5.0

(1)

Visual analytics

(0)

Visualization

(0)

Widgets

(0)

Workflow management

3.7

(23)

Brandwatch alternatives

Brandwatch

4.2

(235)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

3.9

Value for Money

3.9

Customer Support

4.4

Trustpilot

4.5

(1.2K)

learn more

Starting from

299

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.4

Value for Money

4.2

Customer Support

4.2

Birdeye

4.7

(703)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.6

Brand24

4.7

(254)

visit website

Starting from

199

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.4

Value for Money

4.5

Customer Support

4.8

Brandwatch pricing

Value for money rating:

3.9

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Consumer Intelligence

No pricing info

Features included:

Search the world’s largest archive of consumer opinion for market insights
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business

Social Media Management

No pricing info

Features included:

Manage all social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with the community in one centralized social CRM
Monitor the brand with the social listening tool
Benchmark and build dashboards to understand performance against competitors

Influencer Marketing

No pricing info

Features included:

Discover the best influencers for brand collaborations or agency roster
Centralize data and manage influencer relationships at every touchpoint
Run, measure and report on multichannel campaigns

User opinions about Brandwatch price and value

Value for money rating:

3.9

(235)

To see what individual users think of Brandwatch's price and value, check out the review snippets below.

“The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately.”

Joseph A.

Digital Marketing Specialist

“It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.”

Manon S.

Associate software engineer

Brandwatch integrations (17)

Integrations rated by users

We looked at 235 user reviews to identify which products are mentioned as Brandwatch integrations and how users feel about them.

Instagram

Integration rating: 4.5 (3)

Twitter/X

Integration rating: 5.0 (2)

Facebook Business Suite

Integration rating: 4.5 (2)

“Cross platform integrations allow a user to manage and share content between the two in effortless ways.”

“The integration with Facebook Business Suite is important because it lets you manage Instagram and Facebook in one place, saving time and keeping everything organized. It also makes it easier to track performance, run ads, and respond to messages con”

Sean T.

Content Creator

1/2

Integration rating: 5.0 (1)

Brandwatch customer support

What do users say about Brandwatch customer support?

Customer support rating:

4.4

We analyzed verified user reviews to identify positive and negative aspects of Brandwatch customer support.

Widely noted by reviewers, Brandwatch customer support is quick to respond and consistently helpful with resolving issues.

A significant portion of users appreciate the accessible support channels, including live chat and ongoing training from dedicated staff.

A minority of users mention slow response times or a decline in support quality after contract signing.

Support options

Email/help desk

Chat

Knowledge base

Faqs/forum

Phone support

Training options

Videos

Live online

Webinars

Documentation

To see what individual users say about Brandwatch's customer support, check out the review snippets below.

“Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options”

Lynne L.

Jr. Manager, Social Media

“No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes.”

Chris H.

Marketing Manager