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Pictory Logo

Create and edit videos using artificial intelligence

Table of Contents

Pictory - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Pictory overview

Based on 163 verified user reviews

What is Pictory?

Pictory is a video making program with key features that include video creation, voice-over/audio integration, video editing, text-to-video conversion, and more.

Who uses Pictory?

By industry, Pictory reviewers are most commonly professionals in e-learning (15%). The most frequent use case for Pictory cited by reviewers is video making (87% of reviewers).

Starting price

25per user /
per year

Alternatives

with better value for money


Pros & Cons

Voiceover

User Interface

Video Quality

Pricing

Pictory’s user interface

Ease of use rating:

Pictory pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(4)
3-4(23)
5(136)

What do users say about Pictory?

Pictory is a video making program with key features that include video creation, voice-over/audio integration, video editing, text-to-video conversion, and more.

Select to learn more


Who uses Pictory?

Based on 163 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

E-Learning
Marketing and Advertising
Health, Wellness and Fitness
Online Media
Others

Use cases

Video Making
Video Marketing
Generative AI
Text-To-Speech
Video Editing

Pictory's key features

GetApp's analysis of 71 verified user reviews collected between April 2022 and September 2024 identifies Pictory's most critical features and summarizes user sentiment about those features.

Video creation

Reviewers appreciate Pictory's video creation capabilities for their simplicity and efficiency. They report that the platform allows for quick transformation of scripts into videos with good quality voiceovers and relevant video clips. Users highlight the ease of uploading text or pictures and customizing the base video. They find the automated text-to-video process, including auto-captioning, to be a significant time saver. However, some note the need for occasional manual adjustments to the AI-selected videos. Of the 42 Pictory users who gave detailed accounts of their use of Video Creation, 100% rated this feature as important or highly important.

See related user reviews

“I've been using Pictory for my video creation needs, and it's been an incredible asset.”
AH

Angie H.

Founder

“I loved the ease of use in Pictory and the ability to create professional videos quickly.”
ME

Mohamed E.

Video Creator

“The ease of use and the variety of video making options”
DC

Deidre C.

Founding Pastor

“Saves me time while producing a great video.”
RT

Robert T.

Owner


Video editing

Reviewers highlight the simplicity and user-friendliness of Pictory's video editing tools. They appreciate the ability to upload and edit their own visuals, background music, and voiceovers. Users find the editing process intuitive, with capabilities like trimming, scene transitions, and text deletion from videos. However, some mention the need for additional editing capabilities and occasional bugs. Overall, they feel the platform offers sufficient tools for creating polished videos with ease. Of the 35 Pictory users who gave detailed accounts of their use of Video Editing, 97% rated this feature as important or highly important.

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“For instance, when you make a YouTube video 16:9 and go to resize it for TikTok video 9:16 the images exceed the border.”
WS

Walter S.

Affiliate Marketer

“On my computer, once I choose a video clip from my favorites, I can get back to the library to search.”
KS

Kristin S.

Owner and creator

“Lastly, please make the outline/shadow an option and not the default for headings”
PH

Paul H.

Owner

“I supplement the presentation with graphics and additional video from Canva. ”
Verified reviewer profile picture

Randall P.

Founder and CEO


Voice-Over/Audio

Users report that Pictory's voice-over/audio capabilities are impressive, offering realistic AI-generated voices and the option to upload personal recordings. They appreciate the variety of male and female voices in different accents. However, some note occasional mispronunciations and the need for external editing tools to adjust timing. Reviewers find the voice-over capability valuable for saving time and providing alternatives for those who dislike their own voice or lack quality recording equipment. Of the 28 Pictory users who gave detailed accounts of their use of Voice-Over/Audio, 96% rated this feature as important or highly important.


Text to video

Reviewers indicate that Pictory's text-to-video capability is highly valuable for its automation and ease of use. They report that the platform efficiently converts scripts into videos, often selecting suitable scenes and images. Users appreciate the time saved and the ability to work on other tasks while the video processes. However, they mention the need for manual adjustments to some AI-selected clips. Overall, they find this capability essential for creating professional-looking videos quickly. Of the 33 Pictory users who gave detailed accounts of their use of Text to Video, 94% rated this feature as important or highly important.

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“User-friendly AI video generator, saves huge time getting a video done based on other text and image content and having that video easily adjusted afterwards”
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Svetla M.

Marketing manager

“I've noticed some bugs, specifically when you duplicate a video (I do this often because I first make a longer video then duplicate it to trim it and make a short version) you will often lose the the text from the original video and it will change it to the initial text created by AI when you use Article to video.”
SR

Stephen R.

CIO

“Also the option to add a blur filter between the stock video and the text would again lift this.”
PH

Paul H.

Owner

“I can easily add text, images, and videos to create a compelling story.”
AS

Altaf S.

OWNER


All Pictory features

Features rating:

Activity dashboard
AI voices
Animation
Animations & transitions
API
Collaboration tools
Content creation
Content generation
Content library
Content management
Customizable branding
Customizable templates
Custom voices
Drag & drop
For marketers
For online learning
For sales teams/organizations
Image library
Media library
Multi-Language
Multimedia support
Multiple format support
Natural language processing
Personalization and recommendation
Preview functionality
Prompt engineering
Publishing/Sharing
Recording
Screen recording
Search/Filter
Single sign on
Social sharing
Speech recognition
Subtitles/Closed captions
Tagging
Templates
Text analysis
Text editing
Text overlay
Third-Party integrations
Video archiving
Voice generator
Watermarking

Pictory alternatives

Pictory logo

Starting from

25

/user

Per year

Free trial
Free version
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Features
Value for Money
Customer Support
HumanPal logo

Starting from

199

One-time payment

Free trial
Free version
Ease of Use
Features
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Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
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Customer Support
invideo logo

Starting from

20

One-time payment

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Pictory pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

25

/user

Per year

Features included:

  • text to video
  • url to video
  • ai video editor
  • images to video
  • ppt to video
  • record

Professional

35

/user

Per year

Features included:

  • text to video
  • url to video
  • ai video editor
  • ppt to video
  • image to video
  • recording

Teams

119

Per year

Features included:

  • text to video
  • ai video generator
  • ai avatars
  • url to video
  • ai video editor
  • recording

User opinions about Pictory price and value

Value for money rating:

To see what individual users think of Pictory's price and value, check out the review snippets below.

“User-friendly AI video generator, saves huge time getting a video done based on other text and image content and having that video easily adjusted afterwards”
Verified reviewer profile picture

Svetla M.

Marketing manager

“I like that it has reduced my work time tremendously as I am able to convert my written content into a video format, and also use high quality premium human voice.”
HD

Himadri D.

CEO

Pictory integrations (4)

Integrations rated by users

We looked at 163 user reviews to identify which products are mentioned as Pictory integrations and how users feel about them.

Canva logo
Canva

Integration rating: 5.0 (2)

Artwork for final productions

RS

Rick S.

Podcast Host

Adilo logo
Adilo

Integration rating: 5.0 (1)

I create my videos on Pictory and then upload them to Adilo as my video host. Adilo easily allows me to create playlists that I use with a QR code I create and use in my canva produced brochures, postcards, and info sheets.

integrate CTA email forms into engaging videos.

Verified reviewer profile picture

Patti H.

CEO

1/2

Integration rating: 5.0 (1)

I use it for video sequencing while after effects is for graphics and animations

OM

Ontiretse M.

Graphics designer

Integration rating: 5.0 (1)

ChatGPT logo
ChatGPT

Integration rating: 5.0 (1)

I tell ChatGPT what kind of image I want, and it writes the right prompt for me. Then I use that prompt in Canva to create the image. This way, I get better results without thinking too much about how to describe it.

JA

Julia A.

NA

Integration rating: 3.0 (1)

Just as a test at the moment. When I do not feel like speaking my script I will use verbatik to test it out

RG

Rick G.

Editor

Pictory support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
Chat

Training options

Live Online
Webinars
Documentation
Videos

Pictory FAQs

Q. What is Pictory used for?

Pictory is an AI-powered video platform that makes fully branded, ready-to-publish videos from written or recorded content in a fraction of the time and cost of traditional editors. Marketers, learning designers, sales teams, and agencies can all use Pictory to automatically storyboard, choose stock footage, make captions, and add voice-over to a script, blog URL, webinar, Zoom recording, or screen capture in one cloud workspace. They don't need to install any heavy software or learn anything new. You can: - Script-to-Video and - Blog-to-Video let you paste in text or URLs and get a draft of a scene-by-scene video with visual suggestions, AI voices, and music that you don't have to pay for. - Video-to-Video lets you upload long webinars or podcasts and then automatically pull out highlight clips or make short "shorts" for TikTok, LinkedIn, or YouTube. - Screen Recorder lets you record your screen and webcam, automatically cut out silence, and add captions while you show off software or train customers. AI editing has a lot of cool features, like trimming text, adding captions in more than 20 languages, getting rid of filler words, and "auto-sync" voice-over that matches narration to scenes with just one click. Tools for the Brand Kit that come with it Lock in fonts, colors, and the placement of your logo so that everything you make, from social ads to product demos to e-learning modules, looks like your brand. Collaboration & scale: Share brand assets, comment in real time, and bulk-download or export directly to MP4, GIF, or social media ratios. The open API lets SaaS vendors and system integrators embed Pictory’s video engine into their own products, while Team Plans give stakeholders controlled access without extra seats. Enterprise-grade security: Pictory is SOC 2 & GDPR compliant, runs on encrypted US-based servers, offers SSO, and never stores credit-card data. Granular role permissions and audit logs keep creative assets—and their underlying data—safe. Results: Users report cutting video production time by 80 %, slashing outsourcing costs, boosting accessibility with captions, and driving higher click-through on social posts thanks to snackable repurposed content. Whether you’re teaching, selling, or storytelling, Pictory lets anyone create professional videos, fast, affordable, and at scale.

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