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Braze
5
122
4
42
3
3
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer engagement platform
Table of Contents
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Braze - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Braze overview
What is Braze?
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze’s user interface
Braze review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.6
Ease of use
4.5
Customer support
4.5
Reviews sentiment
What do users say about Braze?
Reviewers feel Braze enables efficient, multi-channel marketing campaigns with strong automation, segmentation, and personalization tools. They find it valuable for orchestrating customer journeys, sending timely messages across email, push, SMS, and in-app channels, and tracking engagement with robust analytics. They appreciate the intuitive Canvas builder and flexible features that support complex workflows and real-time communication. Most say Braze helps improve customer engagement and retention, making it a core part of their marketing stack.
Users report the platform is generally user-friendly, though some mention a steep learning curve for advanced features and initial setup. They praise Braze’s responsive customer support and ongoing product improvements, but note occasional challenges with reporting depth, dashboard customization, and managing complex campaigns.
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Who uses Braze?
Based on 168 verified user reviews.
Company size
Enterprises
Small Businesses
Midsize Businesses
Top industries
Use cases
Braze's key features
Most critical features, based on insights from Braze users:
All Braze features
Features rating:
Braze alternatives
Braze
Starting from
No pricing info
HubSpot Marketing Hub
Starting from
15
/user
Per month
Mailchimp
Starting from
13
Per month
Gmail
Starting from
Free
Braze pricing
Value for money rating:
Starting from
No pricing info
User opinions about Braze price and value
Value for money rating:
To see what individual users think of Braze's price and value, check out the review snippets below.
Katelyn L.
CRM Lead
Courtney N.
Customer Service Representative
Braze integrations (6)
Integrations rated by users
We looked at 168 user reviews to identify which products are mentioned as Braze integrations and how users feel about them.
Integration rating: 5.0 (7)
“Many of our web interactions are tracked in Amplitude”
Johnna L.
Marketing Automation Manager
Integration rating: 4.5 (4)
“We use Segment as the main data pipeline and Pendo as the product-experience layer on top of it. Segment sends standardized events and user traits into Pendo, so we only have to instrument tracking once and can reuse the same schema across tools.”
Dhavalkumar K.
Principal User Interface Engineer
Integration rating: 4.3 (4)
Integration rating: 4.7 (3)
“no delta transmission, lack on proper failure handling”
Daniel L.
Senior Project Portfolio Manager
Integration rating: 4.0 (3)
“Shopify integration is critical for our current store because fulfillment needs to be fast, accurate, and reliable. My experience with ShipStation by that point was already frustrating, and I ultimately moved away from it instead of trusting it as ou”
Jonathan S.
Founder
Integration rating: 5.0 (2)
Braze customer support
What do users say about Braze customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Braze customer support.
Widely noted by reviewers, Braze's customer support team is responsive, helpful, and quick to address user issues and questions.
A significant portion of users appreciate the onboarding assistance and personalized support, making setup and troubleshooting easier.
Support options
Training options
To see what individual users say about Braze's customer support, check out the review snippets below.
“We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well.”
Sachin P.
Consumer Retention
“What i like best about Braze is how customer support of Braze responds to our issues when you we contact them.”
Agnes N.
Senior Software Development Engineer
