App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Act-On
5
137
4
84
3
25
2
7
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Growth marketing automation platform
Table of Contents
Is this product right for your business?
Find out with a
Act-On - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Act-On overview
Based on 258 verified user reviews
What is Act-On?
By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).
What do users say about Act-On pricing?
Most users consider Act-On to deliver strong value for money due to its affordable pricing and charging based on active contacts. Most reviewers indicate that standard plans include many features, but some reviewers feel the pricing model can become expensive as needs grow.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Features
Automation
Email Campaigns
Act-On’s user interface
Act-On review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.1
Ease of use
4.1
Customer support
4.3
Reviews sentiment
What do users say about Act-On?
Users report Act-On is easy to learn and use, with strong segmentation, automation, and integration capabilities. They find email campaign management efficient and appreciate the accessible training resources. They value the affordable pricing compared to competitors, and say customer support is responsive and helpful, especially during onboarding and troubleshooting. They note continuous product improvements and regular updates.
Some say the interface feels outdated and cluttered, and they encounter limitations with landing page customization and advanced design features. They mention occasional deliverability issues with emails and wish for more robust reporting and template options. They find onboarding and setup can be challenging.
Select to learn more
Who uses Act-On?
Based on 258 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Act-On's key features
Most critical features, based on insights from Act-On users:
All Act-On features
Features rating:
Act-On alternatives
Act-On
Starting from
900
Per month
EmailOctopus
Starting from
9
Per month
EngageBay CRM
Starting from
14.99
/user
Per month
Omnisend
Starting from
16
Per month
Act-On pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Account Based Marketing
- CRM Integration
- Data Studio for Advanced Reporting and BI Integration
User opinions about Act-On price and value
Value for money rating:
Of 27 reviews that provide robust commentary on Act-On's price and value, mention it in a positive light.
Most users consider Act-On to offer strong value for money, highlighting its affordable pricing compared to major competitors and appreciating that the active contacts model lets them pay only for what they use. Reviewers indicate that all core features are included in the main plan without extra modules, and they find the platform reasonably priced for the functionality provided. Some users report that Act-On is cost-effective for small to mid-sized businesses with tight budgets. However, some reviewers feel the pricing model does not scale well and say it can be overpriced for certain needs or compared to other tools.
, and
Act-On integrations (44)
Integrations rated by users
We looked at 258 user reviews to identify which products are mentioned as Act-On integrations and how users feel about them.
Integration rating: 4.5 (2)
Integration rating: 5.0 (2)
“We do our B2B sales via salesforce and then ship the orders out of Fishbowl. Have had slight issues with the inventory management within Salesforce and the connecting integration.”
“Salesforce feeds leads and other metrics that are important for billing”
Willem T.
Systems Director
Integration rating: 5.0 (1)
“They are not as customizable as I would like.”
Kevin S.
LMFT
Integration rating: 3.0 (1)
Integration rating: 4.0 (1)
“We use this as our SSO. The new login system and Azure AD integration allowed multiple tenants to be added which is just what we needed.”
Andrew A.
Security Architect
Other top integrations
Act-On customer support
What do users say about Act-On customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Act-On customer support.
Widely noted by reviewers, Act-On's customer support is highly responsive, often providing immediate answers via phone, email, or live chat.
A significant portion of users praise the support team's expertise, stating they resolve even advanced issues and offer helpful guidance.
The majority of users appreciate having dedicated customer success managers who proactively assist with product use and deliverability.
Frequently reported by users, Act-On's support includes extensive documentation, webinars, and ongoing training to help users succeed.
Support options
Training options
To see what individual users say about Act-On's customer support, check out the review snippets below.
“I have only experienced advantageous services so far.”
Lucy C.
President of Sales
Act-On FAQs
Act-On has the following typical customers:
Small Business, Large Enterprises, Mid-size Business
These products have better value for money
Q. What is Act-On used for?
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Q. What level of support does Act-On offer?
Act-On offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum, 24/7 (Live rep)
