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Top Rated Web Analytics Software with Marketo lead management

Last updated: June 2026

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27 software options

Dreamdata logo

Dreamdata is a B2B Attribution Platform for B2B Marketers

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Dreamdata is a B2B Attribution Platform. Prove marketing's revenue impact with numbers you'd stake your reputation on.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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Attribution logo

Multi-touch attribution for B2B and B2C marketers

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See your Return on Ad Spend as well as LTV on customers.

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InfiniGrow logo

Revenue marketing platform with attribution insights

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InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Intellimize logo

Website personalization solution for B2B and ecommerce.

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Intellimize is an experience optimization and personalization SaaS platform that uses AI to dynamically personalize website experiences.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Adverity logo

Integrated data platform for marketing analytics

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Adverity is a data integration and intelligence platform designed to automate the connectivity, transformation, and governance of business data at scale. The platform features pre-built connectors for marketing data sources, automated data cleaning and harmonization capabilities, and AI-powered analytics tools. It includes data warehouse management, workflow automation, and collaborative analysis features for marketing and analytics teams.

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Slemma logo

Business analytics app for teams

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Visualize your data on the go.

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Looker logo

BI platform for data exploration & analytics

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Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

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Interaction Studio logo

The Real-Time Personalization Platform

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Track each visitor and their actions on web and mobile. Integrate data across platforms, conduct A/B and multivariate testing, and access real-time reporting!

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap enables you to see how users navigate your digital experience, identify patterns in user behavior, & engage them based on their actual experience. Fully understand what users are doing and why. Surface areas of friction & instantly see what the fix is.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

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Gainsight PX logo

Product experience analysis platform

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Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Discover where your top users are coming from and what they do once they are on your site.

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Yext logo

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Domo logo

The AI and Data Products Platform

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Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

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FoxMetrics logo

Marketing metric tools for optimizing eCommerce experiences

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FoxMetrics is an eCommerce marketing product suite spanning shopping cart recovery, customer personalization, surveying and analytics for boosting conversions

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