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Sprinklr Logo

Social media management, analytics & strategy planning.

Table of Contents

Sprinklr - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Sprinklr overview

What is Sprinklr?

Sprinklr's social CRM and social governance modules can be used to manage all your social profiles from one single platform. The Social Engagement product by Sprinklr can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Use Sprinklr's social listening insights to monitor competition, track audience engagement, and measure sentiment, moods, and market trends. Social publishing can be used to create, share and target content. The editorial calendar and organizational compliance and approval rules can be used to ensure consistent content and brand messaging. All your sourced and produced content can be protected using the social asset management module. Share and reuse successful content and identify the best performing content and content producers.

Sprinklr can be used to collaborate on social campaigns, from design to launch. Use reporting metrics from multiple channels to show the effectiveness of your content on ROI. You can also use Sprinklr to build social apps, as well as to monitor social activity from any mobile device, anywhere and anytime.

Starting price

249per user /
per month

Pros & Cons

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Social Media Management

Customer Support

Dashboard Tracking

Pricing

Navigation

Sprinklr’s user interface

Ease of use rating:

Sprinklr pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(45)
5(42)

What do users say about Sprinklr?

What I liked the most is its ability to provide an exhaustive analysis of my social networks and the digital channels of my company.

Select to learn more


Who uses Sprinklr?

Based on 90 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Accounting
Animation
Printing
Others

Use cases

Social Media Marketing
Social Media Management
Social Media Monitoring
Customer Service
Social Media Analytics Tools

Sprinklr's key features

Most critical features, based on insights from Sprinklr users:

Post scheduling
Campaign analytics
Engagement tracking

All Sprinklr features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity/News feed
Activity Planning
Activity tracking
Advertising management
Advocate management
AI copilot
AI/Machine learning
Alerts/Escalation
Alerts/Notifications
API
Approval process control
Audience engagement
Augmented analytics
Automated publishing
Automated responses
Automated routing
Automatic call distribution
Automatic outbound dialer
Behavior analytics
Benchmarking
Brand guidelines
Brand management
Budgeting/Forecasting
Calendar management
Call center management
Call conferencing
Call routing
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
Canned responses
Channel management
Chatbot
Chat/Messaging
Collaboration tools
Communication management
Compliance management
Computer telephony integration
Configurable workflow
Contact database
Contact management
Content creation
Content management
Contextual guidance
Conversion tracking
CRM
Customer communication
Customer database
Customer engagement
Customer experience management
Customer history
Customer segmentation
Customer Service Analytics
Customer support
Customizable branding
Customizable fields
Customizable forms
Customizable reports
Data import/export
Data visualization
Digital asset management
Dynamic content
Editorial Calendar
Email management
Email marketing
Employee advocacy
Engagement tracking
Event management
Feedback management
For ipad devices
For sales/marketing
Gamification
Help desk management
Image editing
Inbox management
Intent recognition
Interaction tracking
Keyword filtering
Knowledge base management
Language detection
Lead management
Live chat
Macros/Templated responses
Marketing automation
Media monitoring
@mentions
Mobile access
Monitoring
Multi-Account management
Multi-Campaign
Multi-Channel communication
Multi-Channel distribution
Multi-Channel management
Multi-Channel marketing
Multi-Language
Multiple user accounts
Natural language processing
Negative feedback management
Offline access
Online Forums
Online voice transmission
Performance metrics
Post scheduling
Pre-Configured bot
Prioritization
Proactive chat
Query suggestions
Queue management
Real-Time analytics
Real-Time chat
Real-Time data
Real-Time reporting
Reminders
Reporting/Analytics
Reporting & statistics
ROI tracking
Role-Based permissions
Search/Filter
Self service portal
Sentiment analysis
Service level agreement (sla) management
Single sign on
SMS messaging
Social advertising
Social listening
Social marketing
Social media integration
Social media monitoring
Social promotion
Strategic planning
Support ticket management
Surveys & feedback
Tagging
Task management
Template management
Third-Party integrations
Ticket management
Transcripts/Chat history
Transfers/Routing
Trend analysis
User management
Version control
Workflow management

Sprinklr alternatives

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Starting from

249

/user

Per month

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Ease of Use
Features
Value for Money
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Free

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Zoho Social logo

Starting from

15

Per month

Free trial
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Ease of Use
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Sprinklr pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution)

249

/user

Per month

Features included:

  • Customer Care
  • AI Chatbot
  • Omnichannel Inbox
  • Knowledge Base
  • Skill-Based Routing
  • CSAT Surveys
  • Canned Responses
  • APIs

Sprinklr Service - Enterprise (Custom CCaaS Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Livechat
  • Unified Agent Workspace
  • Omni-Channel Case Routing
  • Quality Management
  • Reporting and Analytics
  • Workforce Management
  • Communities
  • Conversational AI

Sprinklr Social - Self-Serve (Social Media Management Solution)

249

/user

Per month

Features included:

  • Built-In AI Content Creation
  • Approval Workflows
  • Digital Asset Management
  • Deep Insights
  • Quick Actions
  • AI-Powered Customer Engagement
  • Benchmark Analytics

Sprinklr Social - Self-Serve (SMM and Customer Service Solution)

359

/user

Per month

Features included:

  • SLA
  • Business Hours
  • Apps & Integrations
  • Persona-specific dashboards

Sprinklr Social - Enterprise (Custom Social Media Management Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Editorial Calendar
  • User-Generated Content
  • Approval Workflows
  • Brand Monitoring
  • Custom Metrics

Sprinklr Insights - Enterprise (Custom Consumer Intelligence Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Competitive Benchmarking
  • Social Media Monitoring
  • Granular Analytics
  • Access to premium product implementation and onboarding
  • Access to premium training resources
  • Dedicated Customer Success Manager
  • Social publishing and engagement with Sprinklr Social
  • Advanced campaign planning and content marketing with Sprinklr Marketing

User opinions about Sprinklr price and value

Value for money rating:

To see what individual users think of Sprinklr's price and value, check out the review snippets below.

“This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.”
DM

Dana M.

Client Support Manager

“The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale.”
CH

Chris H.

Digital Community and Content Manager

Sprinklr integrations (49)

Integrations rated by users

We looked at 90 user reviews to identify which products are mentioned as Sprinklr integrations and how users feel about them.

Integration rating: 5.0 (2)

Twitter/X logo
Twitter/X

Integration rating: 3.0 (1)

Integration rating: 4.0 (1)

The integration with Meta for Business is important because it connects your social media management with powerful tools for ads, insights, and audience targeting across platforms. It also helps streamline workflows by managing content, messages, and

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Shelby D.

Digital Marketing Specialist

Sprinklr support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
24/7 (Live rep)
Knowledge Base

Training options

Videos
Live Online
In Person
Documentation

Sprinklr FAQs

Related categories