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Customer Advocacy Software

Last updated: November 2026

116 software options

Birdeye logo

Cloud-based agentic marketing for multi-location brands

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Cloud-based agentic marketing platform for multi-location businesses, consolidating reviews, listings, social media, and customer.

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Referral Factory logo

#1 referral software for mid-market to enterprise businesses

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Referral marketing software for mid-market and enterprise businesses to launch and scale white-label programs, track referrals and conversions, automate rewards, and integrate with CRM and payment systems.

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InviteReferrals logo

Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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Kangaroo logo

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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Okendo logo

Trusted by 17,000+ fast-growing brands

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Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.

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ClientCircle logo

Happier clients, more sales. Made for insurance.

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One platform to grow your agency. Made for insurance.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Smile.io logo

Points, VIP & Referrals. Attract & retain loyal customers.

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The leading loyalty platform for ambitious Shopify brands.

Join thousands of Shopify Plus businesses accelerating growth through modern loyalty programs. Optimized for Shopify at scale.

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NiceJob logo

AI growth & reputation marketing for service businesses

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NiceJob is an AI growth platform and reputation marketing software that connects to your field service or accounting tools and automates review requests, AI review replies, referrals, rebooking reminders, and email marketing for service businesses.

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Omnistar Affiliate logo

Referral software for SMBs & large businesses

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Omnistar helps growing businesses to leverage the marketing power of existing customers & ultimately increase their customer base by creating a referral program

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Growave logo

Marketing app for Shopify

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Growave is an all-in-one Shopify marketing platform with powerful tools for photo reviews, wishlists, loyalty programs, referrals, and UGC.

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TrueLoyal logo

Personalized loyalty across all sales channels

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TrueLoyal is an AI-powered loyalty platform for multi-channel consumer brands to boost retention and repeat purchases. It bridges online and offline sales with features like omnichannel loyalty programs, receipt scanning for in-store data, and personalized engagement tools. TrueLoyal offers customizable program design with gamification and integrates across tech stacks for a unified customer view.

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Referrizer logo

Lead management and marketing automation software.

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Referrizer is a lead management and marketing automation software that helps businesses capture leads, track customer communication, manage referrals, handle reviews, and more on a centralized platform.

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ShareSomeFriends logo

Lead generation software

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ShareSomeFriends allows in-person businesses to capitalize on customer referrals. Open an account to create the first referral campaign in less than a minute. Then ask customers to download the app, enter the campaign code, and refer friends directly from mobile phones. It's the quickest way to refer.

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Prosper logo

Cloud-based employee engagement platform

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Prosper EX is a cloud-based employee engagement platform that helps businesses gain team insights such as performance overview, retention rates, workforce data, and more on a unified platform.

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Cello logo

Unleash word-of-mouth at scale

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Cello is a user-led growth platform that facilitates word-of-mouth growth at scale for businesses. The platform enables effortless sharing and discovery of SaaS products with just a few clicks, inspiring and rewarding users and affiliates to share their favorite products and become brand advocates.

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PostBeyond logo

Cloud-based platform for employee advocacy

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PostBeyond is a cloud-based employee advocacy platform, which helps businesses in human resources (HR), marketing, finance, and other sectors manage social selling, email newsletters, brand communication, and more. The platform makes it possible for marketers to use the social networks of their advocates to raise visibility and engagement with customers.

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ReviewFlowz logo

Reputation and review management software

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Review management tool designed to help businesses automatically track customer reviews & leverage them to derive more revenue.

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BrandChamp logo

Turn your customers into brand champions that boost sales.

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All-one platform, helping brands increase referral sales and UGC with successful brand ambassador programs.
Turn your customers and fans into brand champions

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Talkable logo

A true end-to-end solution for referral marketing

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The industry-leading Referral Marketing solution. Talkable enables eCommerce companies to build, launch, track, test, and analyze referral marketing programs in order to acquire new customers and increase sales.

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InGo logo

Referral marketing platform for improving marketing ROI

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InGo is an enterprise referral marketing platform that helps businesses acquire new prospects through the power of word-of-mouth while improving marketing ROI.

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Snoball logo

Referrals and reviews management solution

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Snoball is a word-of-mouth marketing platform that helps businesses systematize and automate referrals, reputation management, and customer reviews. The platform connects with existing CRM systems to automatically leverage satisfied customers for business growth. The integration enables businesses to generate referrals, build reputation assets, and collect positive reviews through a streamlined and automated process.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is a customer loyalty & advocacy platform that helps you better understand your customer and deliver an engaging reward experience. With our flexible loyalty engine and platform you’ll be able to understand the segments in your audience and target your promoters better.

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Extole logo

Referral marketing and customer advocacy software

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Extole is a referral marketing and customer advocacy software that helps businesses access the referral templates, create custom incentives, generate real-time reports, conduct a/b testing, and more from within a unified platform.

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CustomerGauge logo

Customer experience management platform for B2B companies

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CustomerGauge is a Software-as-a-Service (SaaS) platform that uses Net Promoter® to measure and report on customer feedback in real time. Because CustomerGauge already has all the pieces in place, a program can be up and running much faster than comparable in-house programs.

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Popular customer advocacy comparisons

Birdeye logo
Podium logo
BirdeyevsPodium
ReferralCandy logo
Smile.io logo
ReferralCandyvsSmile.io
Yotpo logo
Trustpilot logo
YotpovsTrustpilot
Kangaroo logo
Marsello logo
KangaroovsMarsello
Okendo logo
Yotpo logo
OkendovsYotpo
NiceJob logo
Birdeye logo
NiceJobvsBirdeye