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Salesforce Marketing Cloud Logo

Customer relationship management solution

Last updated: March 2026

Salesforce Marketing Cloud Alternatives & Competitors (2026)

Top 10 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Brevo logo

Automation, marketing & transactional email, and SMS service

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logo
Brevo
logo
Salesforce Marketing Cloud

0.7

4.5

Value for money

3.8
9
usage based/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Autoresponders

4.8/5

Activity Dashboard

4.8/5

Alerts/Notifications

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Mailchimp logo

Email and SMS marketing automation platform

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logo
Mailchimp
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
13
flat rate/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Alerts/Notifications

4.6/5

Activity Tracking

4.5/5

Activity Dashboard

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

ActiveCampaign logo

AI-first marketing platform

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logo
ActiveCampaign
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
15
flat rate/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Activity Dashboard

4.6/5

A/B Testing

4.4/5

API

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

MailerLite logo

Advanced email marketing made easy.

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logo
MailerLite
logo
Salesforce Marketing Cloud

0.9

4.7

Value for money

3.8
10
per user/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Activity Tracking

5/5

Audience Targeting

5/5

API

4.9/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Constant Contact logo

Streamlines marketing to grow loyal audiences

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logo
Constant Contact
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
12
usage based/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

Attendance Management

5/5

Alerts/Notifications

4.7/5

Automated Publishing

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

EmailOctopus logo

Cloud-based email marketing tool

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logo
EmailOctopus
logo
Salesforce Marketing Cloud

1.0

4.8

Value for money

3.8
9
per feature/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Activity Tracking

5/5

Campaign Management

4.9/5

Campaign Scheduling

4.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Systeme.io logo

Cloud-based email marketing software

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logo
Systeme.io
logo
Salesforce Marketing Cloud

1.1

4.9

Value for money

3.8
17
flat rate/per month

Starting price

25
per user/per month

0.4

4.7

Functionality

4.3

Campaign Segmentation

5/5

Conversion Tracking

5/5

Course Management

4.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

HubSpot Marketing Hub logo

All in one inbound marketing platform

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logo
HubSpot Marketing Hub
logo
Salesforce Marketing Cloud

0.4

4.2

Value for money

3.8
15
per user/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Audit Management

4.8/5

Activity Dashboard

4.7/5

API

4.6/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

EngageBay CRM logo

Integrated sales & marketing software for growing teams

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logo
EngageBay CRM
logo
Salesforce Marketing Cloud

0.9

4.7

Value for money

3.8
14.99
per user/per month

Starting price

25
per user/per month

0.3

4.6

Functionality

4.3

A/B Testing

5/5

Activity Tracking

5/5

Alerts/Notifications

4.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Omnisend logo

Drives revenue via automated eCommerce marketing

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logo
Omnisend
logo
Salesforce Marketing Cloud

0.7

4.5

Value for money

3.8
16
usage based/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

A/B Testing

4.4/5

API

4.3/5

Automated Responses

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Marketo Engage logo

AI-powered marketing automation platform

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logo
Marketo Engage
logo
Salesforce Marketing Cloud

0.1

3.9

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
per user/per month
4.3

Functionality

4.3

Alerts/Notifications

5/5

Activity Dashboard

4.3/5

A/B Testing

4.1/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Marketing 360 logo

Marketing Platform For Small Business

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logo
Marketing 360
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Activity Dashboard

5/5

Alerts/Notifications

4.7/5

Access Controls/Permissions

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

monday.com logo

Project management software

learn more
logo
monday.com
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
9
per user/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Accounting

5/5

360 Degree Feedback

4.8/5

Advertising Management

4.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Klaviyo logo

AI-enabled email marketing solution for B2C companies

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logo
Klaviyo
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
20
usage based/per month

Starting price

25
per user/per month

0.3

4.6

Functionality

4.3

A/B Testing

4.9/5

Autoresponders

4.8/5

2-Way Messaging

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
logo
Keap
logo
Salesforce Marketing Cloud
3.8

Value for money

3.8
299
usage based/per month

Starting price

25
per user/per month

0.2

4.1

Functionality

4.3

Activity Dashboard

4.5/5

Appointment Management

4.3/5

Activity Tracking

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Bitrix24 logo

All in one business management workspace

learn more
logo
Bitrix24
logo
Salesforce Marketing Cloud

0.4

4.2

Value for money

3.8
61
flat rate/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Tracking

4.4/5

Access Controls/Permissions

4.2/5

Accounting

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
logo
Spotler CRM
logo
Salesforce Marketing Cloud

0.7

4.5

Value for money

3.8
17
per user/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

API

5/5

Activity Dashboard

4.8/5

Access Controls/Permissions

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Pipedrive logo

Cloud-based CRM solution for salespeople

learn more
logo
Pipedrive
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
19
per user/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Tracking

4.8/5

Access Controls/Permissions

4.3/5

Alerts/Notifications

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Agile CRM logo

Sales and marketing CRM for growing businesses

learn more
logo
Agile CRM
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
8.99
per feature

Starting price

25
per user/per month

0.2

4.1

Functionality

4.3

Alerts/Escalation

5/5

Activity Dashboard

4/5

Alerts/Notifications

3.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Nimble logo

Contact management & social relationship solution

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logo
Nimble
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
29.9
per user/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

Activity Tracking

4.6/5

Contact Database

4.6/5

Calendar Sync

4.5/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5