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MarketMuse Logo

AI-powered content optimization

Table of Contents

MarketMuse - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: December 2025

MarketMuse overview

What is MarketMuse?

MarketMuse is a content planning and optimization tool that helps content creators and marketers to optimize their content using AI (artificial intelligence), trend data, SEO strategies, and predictions. The software helps users to research, plan, and create optimized content in order to improve organic search ranking and reach more readers. MarketMuse offers tools for content strategy, research, creation, optimization, and analysis, all from one platform.

MarketMuse assigns personalized difficulty scores to content in order to indicate advantages or disadvantages over competitors in terms of ranking for a specific topic or keyword. The platform then uses machine learning and AI to provide writers with suggestions and content briefs to help enhance SEO. The machine learning algorithm compares published content to a corpus of data on any specific topic to predict the optimal text content, length, keywords, and more. MarketMuse also offers a natural language generation (NLG) engine to analyze text and reconstruct the content into a piece of optimized long-form content.

Key benefits of using MarketMuse

- Get a quantitative measure of content quality and alignment to the user intent of any topic so you can publish confidently.
- Use the color-coded grid to analyze the competitive landscape for any topic to see who’s got the best content. Then, identify their gaps and beat them.
- Spend less time doing manual topic research and more time creating content that provides value for your audience.
- Save hours of research and draft-writing by jump-starting your content creation with AI-generated First Drafts.
- Start your day productively with a dashboard that tells you what to focus on first.

Starting price

99per feature /
per month

Alternatives

with better value for money

MarketMuse’s user interface

Ease of use rating:

MarketMuse pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(7)
5(20)

What do users say about MarketMuse?

The authentication when logging in is sometimes annoying but of course it's for security purposes

Select to learn more


Who uses MarketMuse?

Based on 28 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Internet
Hospitality
Civil Engineering
Others

Use cases

Content Marketing
Marketing

MarketMuse's key features

Most critical features, based on insights from MarketMuse users:

Content management
SEO management
Campaign management
Data visualization
Content library
Filtering

All MarketMuse features

Features rating:

Audience targeting
Categorization/Grouping
Ad optimization
AI/Machine learning
Content marketing
For marketing and advertising
Marketing management
Text editing
Trend analysis

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MarketMuse pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Optimize

99

Per month

Research

249

Per month

Strategy

499

Per month

User opinions about MarketMuse price and value

Value for money rating:

To see what individual users think of MarketMuse's price and value, check out the review snippets below.

“However, that cost is worth it if you have a brand that's worth growing, with something unique, that you are passionate about, and have a message to spread.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

“It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.”
JB

Jay B.

Director of Accounts and Strategy

MarketMuse support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Phone Support
Email/Help Desk
Knowledge Base

Training options

Webinars
Live Online
In Person
Documentation
Videos

MarketMuse FAQs

Q. Who are the typical users of MarketMuse?

MarketMuse has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money


Q. What languages does MarketMuse support?

MarketMuse supports the following languages:
English


Q. Does MarketMuse offer an API?

No, MarketMuse does not have an API available.


Q. What level of support does MarketMuse offer?

MarketMuse offers the following support options:
Chat, Phone Support, Email/Help Desk, Knowledge Base

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